Economic Reporter: The local electronics and electrical appliances manufacturer ‘Marcel’ is now manufacturing and marketing more than 50 models of fridges on the occasion of Ramadan.
Under the Marcel brand fridges, there are huge power-efficient frost and non-frost refrigerators with inverter technology’s compressors. In addition, the local brand is manufacturing and supplying several models of glass door frost fridges with eye-catching designs and colours.
Customers of Marcel fridges are also offered free fridge, television and air-conditioner or a tour to America or Russia or maximum Tk 1000 cash discount on the registration of their purchased fridges under the ongoing nationwide ‘Digital Campaign.’
Marcel officials said, the demands for fridges were slightly gone up centering both the Ramadan said the sweltering summer heat. Marcel’s target is to meet the remarkable portion of the demands. Thus, they are now marketing more than 50 models of fridges of the world’s latest technologies.
Sales representatives of Marcel fridges said they brought tempered glass-door and huge power efficient inverter technologies frost fridges in the local market centering the Ramadan month. This month, Marcel is marketing 11 models of tempered glass-door frost fridges with splendid designs across the country. In addition, there are two models of non-frost refrigerators with huge power efficient inverter technology’s compressors.
Engineers of Marcel fridges said, they are now manufacturing various designs of fridges of the latest technologies to deliver world-class products at reasonable rates to the local people in this Ramadan. They brought diversity in both the designs and the colours.
With the aim of reducing the electricity consumption of fridges by about 60 percent, they added inverter technology’s compressors to Marcel fridges. They are now using globally recognized HFC free environment-friendly R600a refrigerant in Marcel fridge compressors.
Dr Md Shakhwat Hossen, marketing head of Marcel, said that they set a target of selling out about 21 percent of the annual sales target of Marcel fridge in the month of Ramadan.
He hoped that they will be able to meet the lion portion of the local demands of fridges in this Ramadan.
He also informed that they are now holding a remarkable market share. In the last couple of years, they posted more than 40 percent growth in the sales of their fridges, he said and hoped that continuity of this growth will be sustained in this year.
Marcel is releasing each and every fridges after getting the quality certificate from international standard NUSDAT-UTS testing lab. Customers of Marcel fridges are now enjoying one year replacement guaranty, maximum 10 years replacement guaranty for compressors, installment facility up to 36 months and swift post sales services to the customers, which are resulted in turning into the customers’ top brand, the Marcel authorities said.
risingbd/Dhaka/May 17, 2018/Akram Hossain/Nasim